Online dating in the us industry market research report
This is the world of Chinese online dating, a nascent industry that has taken off and is expected to break two billion RMB (US8 million) in total annual revenue by 2014, according to a recent report by Analysys International.What is interesting about Chinese online dating is not only its rapid growth in a conservative society that frowns upon courting more than one person at a time, but also its potential to change the social norms that are part of dating both online and offline.Meanwhile, the share of 55- to 64-year-olds who use online dating has doubled over the same time period (from 6% in 2013 to 12% in 2015).For young adults in particular, this overall increase in online dating usage has been accompanied by a dramatic increase in the use of mobile dating apps.
they were paying members of either site), were currently seeking dates, and had been on at least one date via their site in the last month.That changed in March 2015 when Match Group rolled out a premium version of Tinder, priced in a range of .99 to .99 monthly."The strength of Match Group right now has been the Tinder results. It's in the zeitgeist." Tinder had 1.23 million paid members as of June 30.This study evaluated two top online dating sites for usability - e Harmony and Users shared their experiences and perceptions of the two sites in interviews and eye-tracking research was conducted.